E-Marketing study notes

Owned Media carry communication megs from the org to net users on owned channels(our site) salaried media properties owned by others who are paid to carry promotional megs (advertising) Earned media when Individuals conversations become the channel (WHOM) Media type Definition Examples The role Benefits Challenges OwnedChannel a brand controls entanglement site, mobile site, blob twitter account Build for LET RSI with existing potential customers and earn media Control, cost efficiency, longevity, versatility, niche audiences, build B image No guarantees, company communication not trusted, takes time to scale Paid Brand pays to leverage channel Display ads, paid search, sponsorship Shift from foundation to a particle accelerator that feeds owned and creates take in media In demand, immediacy, scale, controlClutter, declining response rates, poor credibility limited control Earned When customers become the channel WHOM, Buzz, viral Listen & respond earned M Is result of well exec uted & coordinated owned/pall media Most credible, key role in most sales, transparent and lives on No control, can be negative, scale, hard to measure Owned media Content marketing strategy involving creating & publishing content on sites and in social media.Having content addressable to inform ,entertain and engage users when eek the company Companies organizing themselves as media publishers online All owned media is content Sell digital content on media (music software), accept Google Ad Sense and recoup payments when click on ads. Websites Marketing public relations (MR.) brand related actively & non paid, 3rd party media coverage to positively Influence market. DVD for exploitation W to publish plus Info low cost alternative, Info updated, can reach new prospects. Entertain, build communities, communication channel, provide info and